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The Impact of Internet Influencers

In the ‘attention economy’, influencers are royalty and everyone from mumfluencers to governments want to build their online influence. But what murky secrets lurk behind the filtered selfies? Channel 4 reporter Symeon Brown (Get Rich or Die Trying) and digital strategist Olivia Yallop (Break the Internet) talk to Marisa Bate about influencer bootcamps, fraudulent cryptocurrency schemes and whether our digital rat race is costing us too much.

For more information and to book your tickets, visit the event website here.

Break the Internet

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by…

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Break the Internet

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to…

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AUTHOR

Olivia Yallop

Olivia Yallop is a digital strategist and commentator on technology and…

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Break the Internet

Olivia Yallop

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Break the Internet

Olivia Yallop

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